The logo features a coffee cup as its core element, with rising steam subtly shaped like a wine bottle. This visual interplay creates a clear and elegant connection between coffee and wine, reflecting the essence of the concept in a minimal and memorable way.

The final result is a clean, versatile logo that communicates the brand’s idea with clarity while maintaining a refined and contemporary aesthetic.

The logo, “Good Fortune,” the title, “New Fortune,” along with the graphic motifs and the names of the selected wood essences, are enhanced through carefully chosen vibrant accents. Each bottle variation is clearly differentiated, emphasizing the unique qualities and character of each type of wood.

This design aims to balance innovation with a strong perception of quality and craftsmanship. The intention is to create a distinctive visual identity that captures attention and leaves a lasting impression on consumers.